Empowering Millennial Mothers

About The Company

Yummies (Young Urban Mommies) is a digital destination where young urban mothers can meet and collaborate on winning at motherhood and life. The website hosts a variety of engaging, thought- provoking topics on food, fashion, health, beauty, social events and motherhood. Each month, Yummies feature a mom that is doing exceptional things in her personal and professional endeavors. Through the exchange of personal stories, advice and tips, Yummies looks to create a digital community that forms a sisterhood of mothers.

About This Project

Yummies partnered with House of Battles to embark on the development of their brand and online marketplace. To raise the founders’ profiles and online presence of the business, we developed a brand appealing to young mothers. After consultations, we developed a new logo, website and social media style to launch their new business into the forefront. Since it’s launch, the Yummies platform has attracted a base of women dedicated to balancing being great mothers and professionals.

Young Urban Mommies (YUMMIES)

Branding, Website, Social Media Styling, Digital Promotion

November 2016 – January 2017